TOURCRAFT
Curating Extraordinary Journeys Since 1998
TOURCRAFT
A quarter‑century of curating the world’s most extraordinary journeys
TourCraft was born from a simple belief: travel should be transformative, not transactional. Founded by Eleanor and James Whitmore in a small London studio, our first decade was dedicated to rediscovering Europe’s hidden pathways. Today, we remain family‑owned and utterly devoted to the craft of bespoke travel.
Our heritage is not just in years—it is in the relationships we’ve built, the cultures we’ve honoured, and the countless guests who have become lifelong friends. Every itinerary we design carries the same handwritten attention to detail that defined our very first tour.
Opened first office in London with a single telephone line and a map of Tuscany. Booked 12 bespoke journeys that year.
Launched Kyoto and Rajasthan portfolios, establishing our signature ‘slow travel’ philosophy.
Introduced 24/7 on‑tour support and the ‘Craft Promise’ – 100% financial protection and emergency assistance.
Became carbon‑neutral across all journeys and founded the TourCraft Foundation, supporting heritage conservation.
Celebrated 5,000+ bespoke journeys and welcomed our 50th travel designer. Heritage continues.
Every journey hand‑drawn by expert travel designers.
Honest pricing, transparent partnerships.
Protecting places and cultures we love.
No detail is too small; no ask is too great.
“We started TourCraft because we believed the world deserved a more thoughtful way to travel. Twenty‑five years later, that conviction is stronger than ever. Our name is on every itinerary, and our promise remains unchanged: to craft journeys that resonate for a lifetime.”
— Eleanor Whitmore
Travel + Leisure
Condé Nast Traveller
Virtuoso
Let us craft a journey that future generations will remember.
Begin Your Heritage Journey